How HTML websites negatively affect your SEO and marketing strategies

Using outdated HTML sites can negatively impact your SEO and marketing strategies. Having a dynamic and responsive website can help your SEO scores and overall positively impact your marketing strategies.

If you use pure HTML, you do not have access to SEO plug-ins like the ones you can use on WordPress. Not having access to these plug-ins can make it much more difficult to keep track of the SEO scores and other factors relating to the performance of your site. Having access to these plug-ins helps organize and plan marketing strategies surrounding the performance of your site, as well as consumer reactions to your site.

Responsive websites are much better than Static and outdated websites, like the ones you would get by using pure HTML. A responsive website will adjust for different ways of viewing the site, such as different browsers, mobile devices, and other devices modern users might use when accessing your website.

With a static HTML site, you have to create different websites for all devices, instead of optimizing the same site for these different, but widely used devices. With more and more users going on the internet from phones, tablets, etc, having a Responsive website becomes more important. Your visitors want to visit a site which works on their respective device without losing the content of the site.

WordPress offers plug-ins to solve multiple problems your website may be having, so it helps with SEO, as well as helping increase the performance quality of your website through reducing the time it takes for visitors to use your websites. Static websites may seem simpler up front, but when you need to change something, no matter how small, you can’t do this as quickly and efficiently as you can with a Dynamic and Responsive website, such as the ones built on a platform like WordPress. Static websites are more expensive to keep updated and running, while Dynamic and Responsive sites are easier and cheaper to update.

WordPress offers many different themes, which are made to work efficiently. HTML may let you try different things, but there’s no guidelines on whether a change will negatively or positively affect your website. Making a Dynamic and Responsive site allows you to easily see how effective your website is, letting you update your site, as well as your marketing strategies surrounding the website and your company.

With such a focus now on utilizing different devices, rather than a focus on optimizing simply for the web, making a Responsive and Dynamic website is important. The visitors to your website might be using a plethora of different devices, and a Responsive and Dynamic website will respond to the different needs of these devices and adjust accordingly, so your site is optimized for each and every different device.

Outdated static HTML websites negatively impact your SEO and marketing strategies because they do not respond to the different devices frequently used today and they do not offer plug-ins showcasing the SEO scores and performance of your websites.